Электронный научный журнал

The article is devoted to the study of ageism in India, based on a cultural paradox: deep traditional respect for elders is combined with their real exclusion from key social processes. Paternalistic forms of discrimination in family practices are analyzed, leading to loss of autonomy and a decrease in the psychological well-being of the elderly. The role of media and social stereotypes in the formation of "learned helplessness" and undermining the subjective significance of the older generation is considered.